Liza Horan is the principal of Media Moxie, a digital strategy and communications consultancy founded in 2000 to help clients increase the value of their digital properties. Liza has worked in digital media since 1995, leading both the content and business sides for companies across many industries. These span publishing, tech, sports, pharmaceutical, and entertainment, among many others. Before her foray into digital, Liza was a print journalist and magazine editor.
Highlights of major recent work:
- Crafting a strategy that articulates a vision and digital road map for companies undergoing digital transformation. This work involves mapping an organisations’ mission and business goals to product development.
- Designing and executing programs and processes to instill a digital performance culture that enables companies to maximize resources (time, money, energy) and return. The solution often includes a strategy for putting customer experience at the center of operations through analytics and research, internal communications and collaboration, team workshops and training, and governance.
- Identifying winning digital propositions and leading product development. This involves aligning a company’s offerings with market needs and audience preferences for business growth, and then managing the project. The entire product lifecycle can be covered here — from concept, business case, and market validation to build, launch, manage, and grow.
- Leading social media boot camps for business leaders and their organisations. This education and coaching centers on creating an authentic experience that achieves your personal and professional mission.
Liza’s unique experience sits at the cross-section of creative content, business discipline and tech savvy. The process of setting goals, strategies and tactics begins with understanding the audience. Liza knows how to craft compelling content that grows audience size and engagement — and revenue — across websites, social media, mobile, and email.
Highlights of her professional experience include leading digital strategy and operations for ESPN‘s high school sports group, where she managed a large team of content producers and collaborated with marketing (CRM, consumer, research), sales (TV, print, digital, radio), finance, legal, and technology. She tripled website traffic on the large news and community website, monetized social media, and grew audience size and engagement, among other achievements.
Liza is regarded as having pioneered the online space in the tennis industry by launching both TENNIS.com and TennisWire.org (a profitable online media relations start-up that was launched by securing funding). She was a leading force in the rights of tennis media as president of the U.S. Tennis Writers Association for many years. Liza was the first Internet journalist credentialed by Wimbledon and other Grand Slam tournaments, which required two years of lobbying to demonstrate that the Internet is a legitimate journalistic medium.
Prior to going digital, Liza worked as a reporter, writer and editor. She covered Yale University and the city of New Haven, Conn., for Reuters; and all daily news and features for the shoreline towns of Clinton and Westbrook for The Middletown (Conn.) Press. Her news and feature writing also appeared in Soundings (a boating trade magazine), San Francisco Chronicle, TENNIS Magazine. As assistant editor of TENNIS USTA magazine, the official magazine of the U.S. Tennis Association that was published by TENNIS Magazine, she covered pro and recreational tennis, sport science, travel, and features.
Liza is an early adopter of technology who is passionate about media. In addition to switching from print to digital in 1995, she also led the transition of her college newspaper, The Mountain Echo, from traditional printing using mechanical layouts to desktop publishing, as editor-in-chief.
She earned her master’s in strategic communications from Columbia University and her bachelor’s degree at Mount Saint Mary’s University. She also completed Boston University‘s Public Communications Institute.