Policies, products and game plans.
Nearly every business is leveraging social media, yet only 38 percent of CEOs have a presence on social networks.* The CEO often is the face and the voice of a business, so why are that face and that voice silent across social networks? Social media is a marketing function. Social media is a time-suck. I don’t have time for […]
There is a conversation happening right now across social media on your product, your company and your industry. Are you participating in it? The answer is “no” for 68 percent of CEOs, according to The Social CEO 2014 report by Domo and CEO.com. But it’s likely to become a “yes” in 2015 because there is demand. […]
Advertising Week is a whirlwind annual conference that draws 90,000 marketing professionals who work at agencies, media companies and corporations from here and abroad. They share best practices, discuss trends, discover the latest technology, and trade winning tactics across of variety of platforms all designed to woo you. The preeminent question of every session is: How […]
Derek Jeter’s launch yesterday of The Players’ Tribune is intriguing. Newsmaker as publisher. Athlete as brand. The business opportunity is tremendous. The venture, his second media business play*, is a website comprised of sports news, features and commentary from pro athletes. It’s meant to allow the fans to hear directly from the players, avoid the middleman of […]
“The Voice of Manhattan Radio” featured Media Moxie’s Liza Horan as a guest on its weekly show, July 9, to discuss social media with host Bruce Hurwitz. Highlights How social media resembles being a party guest How social media allows you to engage all audiences (B2B, B2C, C2C) How Chinet and Southwest Airlines are using […]
Join Media Moxie’s Liza Horan at MarketingWeekNYC for a seminar on how to make social media work for your business. Click here to register: FREE for members of the Manhattan Chamber of Commerce $15 for non-members Description: Yes, the right social media strategy will increase your revenue! This session provides the ultimate guide to leveraging your […]
Yes, the headline would have worked in 2004. It’s still appropriate, most unfortunately for the P&L statements of major publishers, but there’s hope. HOW WE GOT HERE The New York Times Co. Magazine Group created a staff to pursue online media in 1995. As the publisher of Golf Digest, Golf World, TENNIS Magazine, and related […]
Gain Mindshare Now. It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement. Cutting through the white noise […]
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