Great guests -- those who inform, entertain and inspire, and connect others -- get invited back.

Best Practices for The Social CEO, Part I: Be yourself

Nearly every business is leveraging social media, yet only 38 percent of CEOs have a presence on social networks.* The CEO often is the face and the voice of a business, so why are that face and that voice silent across social networks? Social media is a marketing function. Social media is a time-suck. I don’t have time for […]

panel

Advertising Week shows how marketers market to their own kind

Advertising Week is a whirlwind annual conference that draws 90,000 marketing professionals who work at agencies, media companies and corporations from here and abroad. They share best practices, discuss trends, discover the latest technology, and trade winning tactics across of variety of platforms all designed to woo you. The preeminent question of every session is: How […]

Advertising Week website 2014

Engagement a dark horse topic at packed Advertising Week

The countdown clock on AdvertisingWeek.com finally stands at “O DAYS” on this eve of #AWXI. The four-day happening draws 90,000 marketing and communications pros from all over the world to participate in 269 events. Whew! It’s amazing, for sure, but staggering: At times there are NINE events competing for your attendance. It would be cool to […]

voiceofmanhattanbusinessradio

Radio Show: Best practices for audience engagement on social media

“The Voice of Manhattan Radio” featured Media Moxie’s Liza Horan as a guest on its weekly show, July 9, to discuss social media with host Bruce Hurwitz. Highlights How social media resembles being a party guest How social media allows you to engage all audiences (B2B, B2C, C2C) How Chinet and Southwest Airlines are using […]

internetexplosion

The quest for mindshare evolves yet

Gain Mindshare Now.  It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement. Cutting through the white noise […]