robotbase

BRITE ’15: Robots have feelings, too

Are we ready for smart tech with a soul? Technology is integral to life. It’s hard to imagine how we could live without it. For those of us who were teenagers before cell phones, we wonder how we made and executed plans with friends successfully. Instead of texing with emojis, we had to pass notes […]

social icons on smartphone

New Year’s Resolution for CEOs: Get a social media strategy

There is a conversation happening right now across social media on your product, your company and your industry. Are you participating in it? The answer is “no” for 68 percent of CEOs, according to The Social CEO 2014 report by Domo and CEO.com. But it’s likely to become a “yes” in 2015 because there is demand. […]

panel

Advertising Week shows how marketers market to their own kind

Advertising Week is a whirlwind annual conference that draws 90,000 marketing professionals who work at agencies, media companies and corporations from here and abroad. They share best practices, discuss trends, discover the latest technology, and trade winning tactics across of variety of platforms all designed to woo you. The preeminent question of every session is: How […]

PlayersTribune.com launched yesterday with a single story on domestic violence, signaling the site's gravitas.

Derek Jeter’s “The Players’ Tribune” is poised to disrupt the sports economy

Derek Jeter’s launch yesterday of The Players’ Tribune is intriguing. Newsmaker as publisher. Athlete as brand. The business opportunity is tremendous. The venture, his second media business play*, is a website comprised of sports news, features and commentary from pro athletes. It’s meant to allow the fans to hear directly from the players, avoid the middleman of […]

Advertising Week website 2014

Engagement a dark horse topic at packed Advertising Week

The countdown clock on AdvertisingWeek.com finally stands at “O DAYS” on this eve of #AWXI. The four-day happening draws 90,000 marketing and communications pros from all over the world to participate in 269 events. Whew! It’s amazing, for sure, but staggering: At times there are NINE events competing for your attendance. It would be cool to […]

"David and Goliath" was released Oct. 2.

Gladwell: David can beat Goliath in tech

What are the conditions or strategies that enable an underdog to beat a giant? That’s the subject of Malcolm Gladwell‘s latest tome, “David and Goliath: Underdogs, Misfits and the Art of Battling Giants.” He marked the book’s release on Tuesday, Oct. 1., by appearing at the 92Y for a discussion with Slate Group head Jason […]

twitter hq by Copyright Aaron Durand (@everydaydude) for Twitter, Inc.

@TwitterIPO #NoThanks

UPDATES: 10/3: TechCrunch reports that TWTR seeks $1 billion; revenue revealed, but no valuation announced yet. 10/4: Atlantic.com on “The 9 ways that Twitter could fail, according to Twitter.” Twitter is ramping up for its initial public offering, anticipated to happen in the coming months. There’s no word on the valuation or the timing — speculation has […]

googleprivacy image from Shutterstock

Google goes indie on tracking

In Google We Trust? Google is in early-stage development for a proprietary advertising tracking system. This would replace traditional “cookie” coding, which is the long-standing method of tracking browsing behavior and ad interactions. USA Today appears to have broken the story, and WSJ and Entrepreneur, among others, have followed up on what is a paradigm-shifting threat to […]