robotbase

BRITE ’15: Robots have feelings, too

Are we ready for smart tech with a soul? Technology is integral to life. It’s hard to imagine how we could live without it. For those of us who were teenagers before cell phones, we wonder how we made and executed plans with friends successfully. Instead of texing with emojis, we had to pass notes […]

Great guests -- those who inform, entertain and inspire, and connect others -- get invited back.

Best Practices for The Social CEO, Part I: Be yourself

Nearly every business is leveraging social media, yet only 38 percent of CEOs have a presence on social networks.* The CEO often is the face and the voice of a business, so why are that face and that voice silent across social networks? Social media is a marketing function. Social media is a time-suck. I don’t have time for […]

social icons on smartphone

New Year’s Resolution for CEOs: Get a social media strategy

There is a conversation happening right now across social media on your product, your company and your industry. Are you participating in it? The answer is “no” for 68 percent of CEOs, according to The Social CEO 2014 report by Domo and CEO.com. But it’s likely to become a “yes” in 2015 because there is demand. […]

panel

Advertising Week shows how marketers market to their own kind

Advertising Week is a whirlwind annual conference that draws 90,000 marketing professionals who work at agencies, media companies and corporations from here and abroad. They share best practices, discuss trends, discover the latest technology, and trade winning tactics across of variety of platforms all designed to woo you. The preeminent question of every session is: How […]

PlayersTribune.com launched yesterday with a single story on domestic violence, signaling the site's gravitas.

Derek Jeter’s “The Players’ Tribune” is poised to disrupt the sports economy

Derek Jeter’s launch yesterday of The Players’ Tribune is intriguing. Newsmaker as publisher. Athlete as brand. The business opportunity is tremendous. The venture, his second media business play*, is a website comprised of sports news, features and commentary from pro athletes. It’s meant to allow the fans to hear directly from the players, avoid the middleman of […]

Advertising Week website 2014

Engagement a dark horse topic at packed Advertising Week

The countdown clock on AdvertisingWeek.com finally stands at “O DAYS” on this eve of #AWXI. The four-day happening draws 90,000 marketing and communications pros from all over the world to participate in 269 events. Whew! It’s amazing, for sure, but staggering: At times there are NINE events competing for your attendance. It would be cool to […]

voiceofmanhattanbusinessradio

Radio Show: Best practices for audience engagement on social media

“The Voice of Manhattan Radio” featured Media Moxie’s Liza Horan as a guest on its weekly show, July 9, to discuss social media with host Bruce Hurwitz. Highlights How social media resembles being a party guest How social media allows you to engage all audiences (B2B, B2C, C2C) How Chinet and Southwest Airlines are using […]

publishers must diversify

Publishers must diversify beyond advertising for revenue

Yes, the headline would have worked in 2004. It’s still appropriate, most unfortunately for the P&L statements of major publishers, but there’s hope. HOW WE GOT HERE The New York Times Co. Magazine Group created a staff to pursue online media in 1995. As the publisher of Golf Digest, Golf World, TENNIS Magazine, and related […]

"David and Goliath" was released Oct. 2.

Gladwell: David can beat Goliath in tech

What are the conditions or strategies that enable an underdog to beat a giant? That’s the subject of Malcolm Gladwell‘s latest tome, “David and Goliath: Underdogs, Misfits and the Art of Battling Giants.” He marked the book’s release on Tuesday, Oct. 1., by appearing at the 92Y for a discussion with Slate Group head Jason […]