twitter hq by Copyright Aaron Durand (@everydaydude) for Twitter, Inc.

@TwitterIPO #NoThanks

UPDATES: 10/3: TechCrunch reports that TWTR seeks $1 billion; revenue revealed, but no valuation announced yet. 10/4: Atlantic.com on “The 9 ways that Twitter could fail, according to Twitter.” Twitter is ramping up for its initial public offering, anticipated to happen in the coming months. There’s no word on the valuation or the timing — speculation has […]

internetexplosion

The quest for mindshare evolves yet

Gain Mindshare Now.  It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement. Cutting through the white noise […]