PlayersTribune.com launched yesterday with a single story on domestic violence, signaling the site's gravitas.

Derek Jeter’s “The Players’ Tribune” is poised to disrupt the sports economy

Derek Jeter’s launch yesterday of The Players’ Tribune is intriguing. Newsmaker as publisher. Athlete as brand. The business opportunity is tremendous. The venture, his second media business play*, is a website comprised of sports news, features and commentary from pro athletes. It’s meant to allow the fans to hear directly from the players, avoid the middleman of […]

publishers must diversify

Publishers must diversify beyond advertising for revenue

Yes, the headline would have worked in 2004. It’s still appropriate, most unfortunately for the P&L statements of major publishers, but there’s hope. HOW WE GOT HERE The New York Times Co. Magazine Group created a staff to pursue online media in 1995. As the publisher of Golf Digest, Golf World, TENNIS Magazine, and related […]

internetexplosion

The quest for mindshare evolves yet

Gain Mindshare Now.  It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement. Cutting through the white noise […]