Advertising Week website 2014

Engagement a dark horse topic at packed Advertising Week

The countdown clock on AdvertisingWeek.com finally stands at “O DAYS” on this eve of #AWXI. The four-day happening draws 90,000 marketing and communications pros from all over the world to participate in 269 events. Whew! It’s amazing, for sure, but staggering: At times there are NINE events competing for your attendance. It would be cool to […]

publishers must diversify

Publishers must diversify beyond advertising for revenue

Yes, the headline would have worked in 2004. It’s still appropriate, most unfortunately for the P&L statements of major publishers, but there’s hope. HOW WE GOT HERE The New York Times Co. Magazine Group created a staff to pursue online media in 1995. As the publisher of Golf Digest, Golf World, TENNIS Magazine, and related […]

"David and Goliath" was released Oct. 2.

Gladwell: David can beat Goliath in tech

What are the conditions or strategies that enable an underdog to beat a giant? That’s the subject of Malcolm Gladwell‘s latest tome, “David and Goliath: Underdogs, Misfits and the Art of Battling Giants.” He marked the book’s release on Tuesday, Oct. 1., by appearing at the 92Y for a discussion with Slate Group head Jason […]

twitter hq by Copyright Aaron Durand (@everydaydude) for Twitter, Inc.

@TwitterIPO #NoThanks

UPDATES: 10/3: TechCrunch reports that TWTR seeks $1 billion; revenue revealed, but no valuation announced yet. 10/4: Atlantic.com on “The 9 ways that Twitter could fail, according to Twitter.” Twitter is ramping up for its initial public offering, anticipated to happen in the coming months. There’s no word on the valuation or the timing — speculation has […]

googleprivacy image from Shutterstock

Google goes indie on tracking

In Google We Trust? Google is in early-stage development for a proprietary advertising tracking system. This would replace traditional “cookie” coding, which is the long-standing method of tracking browsing behavior and ad interactions. USA Today appears to have broken the story, and WSJ and Entrepreneur, among others, have followed up on what is a paradigm-shifting threat to […]