Best Practices for The Social CEO, Part I: Be yourself

Nearly every business is leveraging social media, yet only 38 percent of CEOs have a presence on social networks.* The CEO often is the face and the voice of a business, so why are that face and that voice silent across social networks? Social media is a marketing function. Social media is a time-suck. I don’t have time for […]

@TwitterIPO #NoThanks

UPDATES: 10/3: TechCrunch reports that TWTR seeks $1 billion; revenue revealed, but no valuation announced yet. 10/4: on “The 9 ways that Twitter could fail, according to Twitter.” Twitter is ramping up for its initial public offering, anticipated to happen in the coming months. There’s no word on the valuation or the timing — speculation has […]

The quest for mindshare evolves yet

Gain Mindshare Now.  It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement. Cutting through the white noise […]