social icons on smartphone

New Year’s Resolution for CEOs: Get a social media strategy

There is a conversation happening right now across social media on your product, your company and your industry. Are you participating in it? The answer is “no” for 68 percent of CEOs, according to The Social CEO 2014 report by Domo and CEO.com. But it’s likely to become a “yes” in 2015 because there is demand. […]

internetexplosion

The quest for mindshare evolves yet

Gain Mindshare Now.  It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement. Cutting through the white noise […]