Derek Jeter’s launch yesterday of The Players’ Tribune is intriguing. Newsmaker as publisher. Athlete as brand. The business opportunity is tremendous. The venture, his second media business play*, is a website comprised of sports news, features and commentary from pro athletes. It’s meant to allow the fans to hear directly from the players, avoid the middleman of […]
Yes, the headline would have worked in 2004. It’s still appropriate, most unfortunately for the P&L statements of major publishers, but there’s hope. HOW WE GOT HERE The New York Times Co. Magazine Group created a staff to pursue online media in 1995. As the publisher of Golf Digest, Golf World, TENNIS Magazine, and related […]
Gain Mindshare Now. It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement. Cutting through the white noise […]
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