The quest for mindshare evolves yet

Gain Mindshare Now.¬† It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement.¬†Cutting through the white noise […]