Engagement a dark horse topic at packed Advertising Week

The countdown clock on AdvertisingWeek.com finally stands at “O DAYS” on this eve of #AWXI. The four-day happening draws 90,000 marketing and communications pros from all over the world to participate in 269 events.¬†Whew! It’s amazing, for sure, but staggering: At times there are NINE events competing for your attendance. It would be cool to […]

Publishers must diversify beyond advertising for revenue

Yes, the headline would have worked in 2004. It’s still appropriate, most unfortunately for the P&L statements of major publishers, but there’s hope. HOW WE GOT HERE The New York Times Co. Magazine Group created a staff to pursue online media in 1995. As the publisher of Golf Digest, Golf World, TENNIS Magazine, and related […]