Digital Strategy & Communications Consulting

Liza Horan, Founder

Liza is an award-winning strategic communications leader who switched from print media to digital in 1995, when she launched TENNIS.com for The New York Times Co. Her clients span all sectors, from health, entertainment and sports, to tech, finance, pharma, and more. Today she helps organisations achieve their goals by aligning people, product and processes for performance; coaches business leaders to position themselves for real-life opportunities; and is a trusted guide to teams and organisations who seek to shift their cultures toward collaboration and impact.

Services

Digital Strategy: Are your digital assets aligned with your business goals? We’ll help you set and execute an overall strategy that gets measurable results.
Content Strategy: Is your message getting through — and getting results? We’ll help you create authentic content that engages your audience.
Audience Research: Are you listening to “the boss”? Find out their needs and learn how to best serve them.
Social Media Coaching: Overwhelmed by networks that seem to be a waste time? We’ll help you leverage them to earn business opportunities.

Clients

Liza has delivered strategic work for British Standards Institution, Informa, Incisive Media, Plexus, Newsquest, The New York Times Co., Reuters, American Express, Gatorade, US Army National Guard, Wilson Sporting Goods, Tennis Industry Association (US & UK), and more. Her clients are both individuals and organisations. She regularly shares learnings and her approach to digital transformation, innovation culture, and strategic communications at events. She spoke at DIGIT’s 2019 Digital Leaders Summit in Edinburgh. Previous engagements include The Folio:Show, Internet World, and dozens of sports industry events.

Video

Liza is featured in these clips, which are from DataFest (Scotland, 2018), Sports Hack Day for Digital Fan Engagement (London, 2016), and Social Media Workshop (New York, (2014).