Content Strategy

It's essential that your message is consistent across all platforms and directly tied to your business goals. We'll uncover your unique story and media assets to present a plan that informs, entertains and inspires your audience to take action on your behalf. This includes developing the strategy, creating the content and measuring its performance.

Here's a sampling of our content strategy and development projects:

  • Editorial: News, features, Q&As, columns; internal communiques, newsletters and websites.
  • Marketing: Content marketing (blogs, white papers, thought-leadership vehicles, brand storytelling); collateral (sell sheets, Powerpoint presentations, etc.); direct marketing postcards and brochures; speeches; business plans.
  • Public Relations: Creating PR strategy; writing press releases; developing storylines; positioning executives as interview sources within industry; etc.
  • and more

Client Review

"I hired Liza to create the appropriate image and marketing strategies to expand Sports InterActive, a B2B web-based sales and marketing company focused on the tennis industry nationwide. Through her efforts and talent, I was successful in growing my customer base and outreach immediately. Liza is a true professional; both in the work she performed and her prompt response time and communication."
- Herb Sweren, President & CEO, CampaignON

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