Gladwell: David can beat Goliath in tech

What are the conditions or strategies that enable an underdog to beat a giant? That’s the subject of Malcolm Gladwell‘s latest tome, “David and Goliath: Underdogs, Misfits and the Art of Battling Giants.” He marked the book’s release on Tuesday, Oct. 1., by appearing at the 92Y for a discussion with Slate Group head Jason […]

Google goes indie on tracking

In Google We Trust? Google is in early-stage development for a proprietary advertising tracking system. This would replace traditional “cookie” coding, which is the long-standing method of tracking browsing behavior and ad interactions. USA Today appears to have broken the story, and WSJ and Entrepreneur, among others, have followed up on what is a paradigm-shifting threat to […]