Tag Archives: content marketing

Advertising Week shows how marketers market to their own kind

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Advertising Week is a whirlwind annual conference that draws 90,000 marketing professionals who work at agencies, media companies and corporations from here and abroad. They share best practices, discuss trends, discover the latest technology, and trade winning tactics across of variety of platforms all designed to woo you. The preeminent question of every session is: How […]

PlayersTribune.com launched yesterday with a single story on domestic violence, signaling the site's gravitas.

Derek Jeter’s “The Players’ Tribune” is poised to disrupt the sports economy

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Derek Jeter’s launch yesterday of The Players’ Tribune is intriguing. Newsmaker as publisher. Athlete as brand. The business opportunity is tremendous. The venture, his second media business play*, is a website comprised of sports news, features and commentary from pro athletes. It’s meant to allow the fans to hear directly from the players, avoid the middleman of […]