@TwitterIPO #NoThanks

Posted on 23 September, 201320 December, 2014 by Liza Horan

UPDATES: 10/3: TechCrunch reports that TWTR seeks $1 billion; revenue revealed, but no valuation announced yet. 10/4: Atlantic.com on “The 9 ways that Twitter could fail, according to Twitter.” Twitter is ramping up for its initial public offering, anticipated to happen in the coming months. There’s no word on the valuation or the timing — speculation has […]

The quest for mindshare evolves yet

Posted on 4 July, 201320 December, 2014 by Liza Horan

Gain Mindshare Now. It was evident even in 2000 — when I set this phrase as the motto of Media Moxie LLC, my digital strategy consultancy — that grabbing mindshare was a necessary step to win business. There’s no marketshare without mindshare. Mindshare is defined here as active awareness toward engagement. Cutting through the white noise […]